Take off with Retail Media on idealo!
Increase your brand awareness among an attractive target group,
launch campaigns to promote sales in your shop
and strengthen your network!
Benefit from our reach
With around 94 million visits per month, we are not only the European market leader in price comparison, but also the performance marketing channel with the best conversion rate for online shops - and have been for over 20 years. With Retail Media, we now offer you the opportunity to draw attention to your products and brand outside of the price comparison and to reach an attractive, high-income target group with your advertising that is either already in the purchasing decision process or is gathering information and offers for future purchases.
Benefit from Retail Media
Increase your sales with a targeted advertising campaign
Use the reach and high conversion rate of idealo to generate more sales in your shop or your retailer network. Retail media allows you to emphasise new products and offers on idealo in a target group that already has a purchase intention.
Customized Advertisements
Our experts collaborate with you to develop and optimise individual advertising formats and strategies to help you achieve your marketing goals.
Calculable costs
The agreed list prices are fixed prices. There are no additional design costs for the creation of adverts and 2 correction loops are already included. This gives you full control over your budget at all times.
Only available products are advertised
All products in the adverts are automatically matched with your, your retailer networks and our data feeds. Therefore, they are only displayed if your advertised items are in stock and contain trustworthy attributes. This helps customers to make informed search and purchase decisions even before they click on your products.
Discover our media formats
Advertising for manufacturers via
homepage teaser
Enjoy a maximum of attention by presenting your brand and products directly on our homepage.
Highlighting top deals on an
exclusive landing page
Present your product highlights on your own personalised landing page.
Advertising for manufacturers via
app teaser
Address our most engaged users in a teaser on the idealo app.
Redirection to a landing page via
social media post
Additional social media posts advertise your products and link to your landing page.
Highlighting and explaining
products in a magazine article
Leave no question unanswered and inspire new ideas in the magazine.
Our media data
is downloadable below.
We will be happy to provide you with a customised offer!