Condizioni generali di contratto per Sponsored Product Ads

As of 14 October 2025

Preamble

idealo internet GmbH, Zimmerstraße 50, 10888 Berlin ("idealo"), operates, inter alia, price comparison portals (price comparison websites and apps) for goods throughout Europe. The price comparison portals enable merchants to increase their visibility and generate traffic for their online shops. Potential customers have the opportunity to find retailers, compare different products and compare offers for the same product.

In addition, idealo enables companies to advertise their brands and products on selected advertising spaces on www.idealo.de, www.idealo.at, www.idealo.fr, www.idealo.es, www.idealo.it, www.idealo.co.uk, including the associated app (iOS, Android) ("idealo sites") for a fee. For this purpose, idealo offers a self-service portal on the website https://idealo.retailmediatools.com for the paid booking of Sponsored Product Advertising ("SPA") ("Portal").

Only businesses within the meaning of Section 14 of the German Civil Code (BGB) ("advertisers") that are registered and activated on the portal can use the portal to specify the display parameters of the SPA for highlighting their products within the category, search and list pages on idealo sites, specify the price that the advertiser is willing to pay per click ("CPC") and, if applicable, provide content such as banners ("campaign"). The campaigns with the highest CPC are displayed with the label "advertisement" ("advertisement").

Scope
1. These General Terms and Conditions ("GTC") apply to all contractual relationships between idealo and the advertiser in connection with the registration, booking, implementation, labelling and billing of campaigns on idealo pages via the portal. This includes the contract between idealo and the advertiser for the use of the portal ("user agreement") as well as individual contracts for the display of an advertisement ("advertising order" or "advertising orders").
2. The contractual partner is exclusively idealo. Technical processing is carried out by retailmediatools.com GmbH, Saarbrücker Str. 35, 10405 Berlin, as a service provider on behalf of idealo. All rights and obligations exist between the advertiser and idealo.
3. The offer is aimed exclusively at advertisers who are traders within the meaning of Section 14 of the German Civil Code (BGB). A "trader" is a natural or legal person or a partnership with legal capacity who, when concluding a legal transaction, acts in the exercise of their commercial or independent professional activity. idealo is entitled to request proof of identity and entrepreneurial status from the advertiser at any time.
4. If the advertiser is an agency, the agency acts in its own name and on its own account.
5. Any deviating, conflicting or supplementary terms and conditions of the advertiser shall only become binding if idealo has expressly agreed to their validity in writing. This shall also apply if idealo performs the services owed without reservation in the knowledge of the advertiser's general terms and conditions.
Amendment of the General Terms and Conditions

idealo reserves the right to amend the General Terms and Conditions if there is a valid reason for doing so. A valid reason exists in particular if the change is necessary in order to (a) respond to legal requirements that came into force after the conclusion of the contract or (b) respond to supreme court rulings; or (c) if changes in the technical implementation or (d) an expansion of the offer make the change necessary. The changes shall be deemed to have been accepted by the advertiser if the advertiser does not object to the changes by email to [ads_tcs@idealo.de] within a period of six (6) weeks from receipt of the notification of the changes. If the advertiser does not agree to the changes, they shall be entitled to terminate the contract without notice until the change takes effect. idealo shall specifically inform the advertiser in the email announcing the changes of the significance of the six-week period, their right to object to the change and the legal consequences of their silence. The old terms and conditions shall continue to apply to legal acts performed before the changes.

Conclusion of contract
1. To conclude the user agreement, the advertiser must register. To do so, they click on the "Register as advertiser" button in the portal, enter the required data in the form provided and confirm that they agree to the terms and conditions. By clicking on the "Create account" button, the advertiser submits a binding offer to conclude the user agreement. The contract is only concluded when idealo accepts the offer by activating the registration. idealo reserves the right to confirm or reject registrations at its own discretion. There is no right to activation. After activation of the registration, the user receives an automatic confirmation email confirming the activation of their access to the portal.
2. To complete an advertising order, the advertiser creates a new campaign in the "Campaigns" area using the "Create +" button, selects the advertiser in the "Advertiser" field, and specifies the campaign settings, the products to be advertised, the total budget, and the CPC. The CPC may not fall below the minimum CPC determined by idealo. The advertiser then receives an overview of the campaign data. By clicking on the "Save & activate" button, they submit a binding offer to conclude an individual advertising order. An advertising order is only concluded once the campaign has been selected through idealo’s automated selection process and an advertisement has been displayed. The CPC amount is the sole determining factor for selection and placement. The available display spaces are allocated in descending order to the campaigns with the highest CPC. The advertiser has no claim to the display or specific placement of a campaign.
3. Contracts with advertisers are concluded exclusively in German. Advertisers can access the contractual provisions on the registration page by clicking on the link to the General Terms and Conditions and save them in a reproducible form. After the contract has been concluded, the contract text is not saved and is not accessible to the advertiser. Input errors can be corrected at any time. In order to detect input errors, idealo provides the advertiser with technical means in the form of a standard completeness check (checking whether all mandatory fields have been filled in).
Services and rights of idealo
1. idealo makes the portal available to the advertiser within the framework of the user agreement.
2. If the advertiser's bid is successful, idealo displays an advertisement in accordance with the playback parameters stored for the campaign in the portal in a manner that complies with technical standards. Changes to the campaign by the advertiser with regard to the duration, budget, CPC or playback parameters must be adjusted in the portal and only apply once they take effect in the system.
3. idealo does not guarantee (a) the (uninterrupted) availability and the accuracy of the content (including prices and other data) of an advertisement, (b) the number of visitors to the idealo pages, a certain number of impressions of a campaign or its success, (c) the spatial, content-related or temporal separation from competitors' content or campaigns, and (d) fraudulent, invalid or non-human activities and their impact on published campaigns. If impression goals or other campaign goals are specified in the advertising order, these are non-binding. Section 10 remains unaffected by this.
4. idealo is not obliged to check the legality or accuracy of content provided to idealo by the advertiser as part of an advertising order.
5. idealo is entitled to label the advertisements as such in accordance with the applicable legal provisions, for example by adding "sponsored", and to provide users with legally required transparency information, including information about the person on whose behalf the advertisement is displayed and, if different, the person who paid for the advertisement. idealo is particularly entitled to integrate transparency information in such a way that it is easily recognisable for users and directly accessible via the advertisement.
6. idealo is entitled to review campaigns with banners provided by the advertiser prior to display and to approve them separately. idealo is entitled to refuse to display such campaigns if the banner violates the terms and conditions, legal requirements, third-party rights or technical requirements.
7. idealo is entitled to block campaigns that violate the General Terms and Conditions, legal requirements or third-party rights immediately and without prior notice. In this case, there is no right to (re)activation. Further rights of idealo remain unaffected.
8. idealo is entitled to use all data generated in the context of a campaign for analysis, optimisation and marketing purposes.
Remuneration and reporting
1. In return for carrying out a campaign as part of an advertising order, the advertiser must pay idealo remuneration.
2. The remuneration is determined by the number of clicks generated on each advertisement, multiplied by the CPC stored in the portal. A "generated click" is any individual interaction by a user with an advertisement in which a click triggers a request to the click tracking URL linked by idealo in the advertisement and is recorded by idealo. This request is transferred to the portal when the user is redirected to the respective target or product page. For a generated click to exist, it is irrelevant whether the redirection to the target/product page is successful (e.g. if the target page is unavailable, timeouts or cancellations after a successful tracking request).
3. The number of clicks generated shall be determined exclusively on the basis of the statistics on the number of clicks determined by idealo, which can be viewed via the portal in the dashboard reporting ("Reporting") under the column "Clicks", unless the advertiser proves that these are obviously incorrect.
4. Billing shall generally take place after the end of the respective campaign. If several campaigns are carried out within a calendar month, idealo shall be entitled to issue a monthly collective invoice for all campaigns completed during this period. Payment is due without deduction within ten (10) days of receipt of the invoice. If the advertiser culpably fails to make payment on time, they shall be in default without the need for a reminder. In the event of default, idealo's claims shall bear interest at 9 percentage points above the respective base interest rate p.a. idealo reserves the right to assert further claims for damages. All payments shall be made in euros plus the applicable statutory value added tax, if applicable.
5. In the event of default in payment, idealo shall be entitled to deactivate the advertiser's campaigns with immediate effect until all outstanding claims have been settled in full. Further claims by idealo shall remain unaffected.
Further obligations of the advertiser
1. When creating the campaign, the advertiser is obliged to specify in the "Advertiser" field the natural or legal person on whose behalf the advertisement is displayed.
2. The advertiser is obliged to refrain from and not to allow any third party to (a) generate automated, fraudulent or otherwise invalid impressions, requests or clicks, or (b) automated means, such as agents, robots, scripts or spiders, or any form of scraping or data extraction, to access, query or otherwise collect information on idealo pages, unless expressly permitted by idealo. The advertiser is not permitted to use tracking pixels, cookies or similar technologies when running the campaign.
3. The advertiser is obliged to treat their access data confidentially and to protect it from unauthorised access. If misuse is suspected, idealo must be informed immediately.
Assurance and indemnification
1. The advertiser warrants and guarantees that all content provided to idealo by the advertiser or on behalf of the advertiser for the purposes of a campaign is free of third-party rights and that it has all the necessary copyright and related rights (Leistungsschutzrechte), trademark and other rights to enable idealo to use the content in accordance with the contract.
2. The advertiser also warrants and guarantees that the advertised products and content of the campaign are in accordance with idealo's guidelines on ethical requirements, prohibited products, product authenticity and safety, and the applicable laws, regulations and industry rules. In particular, the campaign must not contain any misleading advertising. The aforementioned guidelines are available at: https://partner.idealo.com/partner-idealo-com/de/agb/idealo-richtlinien/ethikrichtlinien.
3. The advertiser is obliged to inform idealo immediately if they become aware of any indications of an imminent or actual breach of a warranty in accordance with section 7.1 or 7.2 or a legal violation in connection with a campaign.
4. In the event of a breach of a warranty pursuant to Section 7.1 or 7.2 of the General Terms and Conditions, the advertiser is obliged to indemnify idealo upon first request against all claims asserted by third parties against idealo in this regard. In this respect, the advertiser shall also bear the reasonable costs and expenses of idealo's legal defence, including court costs and solicitors' fees. The above indemnification obligation shall not apply if the advertiser is not responsible for the respective infringement asserted. The assertion of further rights and claims by idealo, in particular the right to extraordinary termination for good cause and claims for damages, shall remain unaffected.
Granting of rights of use
1. The advertiser grants idealo a simple, non-exclusive, free and spatially unrestricted right to to use, duplicate, reproduce, process, publish, transmit, display, distribute, store and archive this content on the idealo pages for the purposes and duration of the campaign. The aforementioned right also includes the right to edit (while preserving moral rights) and the right to grant sub-licences for the aforementioned purposes. The right to edit is limited to editing the format, size and technical characteristics, insofar as this is appropriate for the presentation of advertisements at idealo's reasonable discretion and as long as the relative proportions of any product images/labels remain unchanged.
2. The advertiser also grants idealo the right to use the content provided for the campaign for its own marketing, research and training purposes, in particular in the context of sales documents and presentations, market research studies accompanying the campaign, presentations for campaign evaluation or employee training, for an unlimited period of time.
Term and termination of the user agreement; deactivation of campaigns
1. The user agreement is valid for an indefinite period. Both parties may terminate the user agreement at any time with one (1) month's notice to the end of a calendar month.
2. Advertising orders are deemed to have been fulfilled when the respective advertisement is displayed. Subsequent termination of individual advertising orders is excluded. Claims for remuneration for generated clicks remain unaffected.
3. The advertiser's offer to conclude advertising orders expires when the campaign is deactivated. The campaign is considered deactivated for the future if the status is set to "Inactive", the campaign is archived, the period specified in the portal expires or the budget is completely exhausted. Claims for remuneration for generated clicks remain unaffected.
4. The right of both idealo and the advertiser to terminate the user agreement for good cause remains unaffected. For idealo, good cause shall be deemed to exist in particular (but not exclusively) if (a) at the time of termination, the advertiser is in default of payment of an invoice from an advertising order and has already received a reminder for the corresponding invoice from idealo; (b) if idealo receives a warning in connection with a campaign initiated by the advertiser or if a preliminary injunction is obtained against idealo in this connection; or (c) if the advertiser violates material contractual obligations (including clauses 5, 6 or7 ) and does not remedy the violation within a reasonable period of time after receiving a warning or if the violation cannot be remedied.
5. Termination must be in writing in accordance with section 13.6 of the General Terms and Conditions.
6. Upon the effective date of termination of the user agreement, all of the advertiser's campaigns will be deactivated, the advertiser's access to the portal will be blocked, and any outstanding remuneration claims will become due immediately. idealo is entitled to retain content after the end of the campaign for billing, verification and documentation purposes for the legally permissible period.
7. Sections 5 ,7 ,8 ,10 ,11 and13 shall continue to apply after termination.
Liability
1. Unless otherwise specified in the General Terms and Conditions, idealo shall be liable for damages caused by it or its vicarious agents in accordance with the statutory provisions.
2. Subject to the provision in Section 10.3, liability for claims for damages and reimbursement of expenses is limited as follows:
  1. idealo shall only be liable for claims for damages and reimbursement of expenses based on slight negligence in the event of a breach of material contractual obligations. Material contractual obligations are those obligations whose fulfilment is material for the proper execution of the respective campaign and on whose compliance the other party may regularly rely. Liability for breach of such a material contractual obligation is limited to the damage typical for the contract, the occurrence of which the party against whom the claim is made had to expect at the time of conclusion of the respective advertising order based on the circumstances known to it at that time.
  2. idealo's liability for indirect damage or (consequential) damage (e.g. loss of profit) is excluded.
  3. idealo shall not be liable for the slightly negligent breach of contractual obligations that are not material contractual obligations and arise from this contractual relationship.
  4. Idealo shall not be liable for technically justified transmission errors, transmission delays or for damage or consequential damage resulting from malware, disruptions to the network, server problems or disruptions to the availability of the portal or the idealo pages, provided that idealo can prove that all necessary security precautions and measures have been taken. The trouble-free and error-free operation of the portal and the idealo pages cannot be guaranteed and is not part of the service promise. idealo will provide and operate the portal and the idealo pages with reasonable care.
3. The above exclusions and limitations of liability in sections 10.2 do not apply in cases of mandatory statutory liability, in particular for claims under the Product Liability Act, in the event of an express guarantee being given by a party, due to fraudulent concealment of defects and in the event of culpable injury to life, limb or health. In these cases, idealo shall also be liable without limitation for slight negligence.
Confidentiality
1. The advertiser is obliged to maintain confidentiality regarding idealo's confidential information, not to make it accessible to third parties and to protect it from unauthorised access by third parties through appropriate confidentiality measures.
2. "Confidential information" is all information disclosed by idealo within the scope of this contract and marked as confidential or in which the advertiser has a recognisable interest in confidentiality. Such an interest exists in particular for the playback parameters of a campaign, including the CPC and the minimum CPC set by idealo, as well as for the information available via reporting, including the number of clicks generated.
3. The confidentiality obligation does not apply to information that is already publicly known, that was already known to the advertiser without breach of a confidentiality obligation, that was developed independently by the advertiser, or that must be disclosed due to legal requirements.
4. idealo is entitled to refer to its cooperation with the advertiser in the context of its own advertising. Further press activities and public announcements require prior consultation.
5. The obligations arising from this section 11 shall remain in force for a period of two (2) years after termination of the licence agreement.
Data protection

Further information on how idealo processes personal data can be found in the privacy policy [https://partner.idealo.com/de/datenschutzerklaerung].

Final provisions
1. These General Terms and Conditions and their interpretation are subject to German law, excluding the provisions of international private law and the UN Convention on Contracts for the International Sale of Goods (CISG).
2. The place of performance for all obligations and the exclusive place of jurisdiction for all disputes between idealo and the advertiser arising from and in connection with the user agreement and advertising orders and their implementation is Berlin.
3. The advertiser shall only be entitled to a right of retention and a right of set-off for undisputed or legally established claims.
4. idealo is entitled to transfer rights and obligations under this contract in whole or in part to third parties. The advertiser will be informed of this in good time.
5. Should any provision of these General Terms and Conditions be or become invalid or unenforceable in whole or in part, or should these General Terms and Conditions contain a loophole, this shall not affect the validity of the remaining provisions. idealo and the advertiser undertake to replace the wholly or partially invalid or unenforceable provision with a valid and enforceable provision that comes as close as possible to the purpose of the invalid or unenforceable provision. The same shall apply in the event of any omission or gap in these General Terms and Conditions.
6. Amendments or additions to these General Terms and Conditions, including this written form clause, must be made in writing to be effective. Unless expressly agreed otherwise, all other communications within the scope of this contract may be sent by e-mail to the e-mail addresses designated by the parties.

General Terms and Conditions for Sponsored Product Ads