Get connected with new customers

How idealo works?


idealo works in a very simple way.

We display your products on our product pages. Our users can find your specific products based on search criteria such as product name, colour, size, etc. idealo offers a non-biased transparent listing of products that includes information such as payment options, delivery times and services, shipping conditions, etc.

There are no set-up costs involved when listing with idealo, and you only pay for the traffic we send to you, in the form of customers who have a real interest in a product you sell, and who click through to your site.

We keep things fair and simple, by offering customers the best deal possible, from a wide range of shops.

What’s needed to work with us?


Full translation of your website into English

Functional Customer Service/Contact link in English

Functional T&Cs link with complete company information


Shops must be from EU/UK

Prices need to include VAT

(not just at checkout)

At least two payment methods, of which one is secure

(e.g., PayPal, Credit Card)



Return policy of at least 14 days

Your benefits with idealo


High performance

Thanks to our highly targeted and ready-to-buy traffic from our 72 million monthly visitors, there is an average of a 6% increase in conversion rates depending on categories and periods.

With one of the most competitive returns of investment in the industry and numerous possibilities of growth we offer, idealo is one of the best performance marketing tools for you and your business.


Cross-border activities

If one of your development goals is to sell cross-border, idealo can help.

We support the expansion of partners into the Austrian, French, Italian, Spanish, UK and German markets by offering a wide range of technical and account management solutions.


Optimisation tools and opportunities

Your success is our success. idealo is only as big as its partners and because of that, we’re committed to helping you achieve the best results possible.

Account Management and Technical Integration


You’ll be assigned an Account Manager to answer all your questions and to provide information and support to help you make the most of your listing on idealo. You can reach your Account Manager by e-mail or telephone at no extra cost.

As a valued partner, you’ll have access to our idealo Business Platform, where you can check daily click statistics, budget consumption, shop reviews, and much more. We also offer tools to create reports with all available data.

Besides your Account Manager, a dedicated Technical Account Manager will guide you through data feed creation and optimisation processes, technical onboarding, and troubleshooting. You will receive all the support you need to maximise performance by creating and providing high-quality data.

Start growing your business now